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About Us

Kraze Krystals is a fashion forward design company that specializes in women's heels. Founded in 2016 by Jordan “Jordiee” Daye in St. Louis, Missouri. We create clothing and costume designs for all, with the goal of making them feel empowered and confident. It started with the desire to stand out and be different, and to make a true statement. I started designing because it was something that I truly love to do. When I started making stuff for myself, other people wanted it too, so I did what I could to produce beautifully handcrafted designs for whoever may love them.
Fashion designer for women. We create exclusive high heels and custom designs. We also sell our own collection. We can rent costumes such as angel wings, crowns, and carnival designs. We specialize in high heels. We will also have a lookbook that features our old collection with the new designs. We are dedicated to helping women feel powerful, confident, and sexy. We offer unique costume designs and stunning high heels. We are here to make sure women will win. We offer amazing products to sell from lingerie, stylish high heels to renting products also.

Logo for Kraze Krystals: A striking cat design that inspires boldness and being different.
Meet The Designer

Jordan “Jordiee” Daye is a dynamic St. Louis native whose lifelong passion for making and creating has culminated in the founding of Kraze Krystals. From a young age, Jordiee's world expanded into a realm of creativity after being introduced to new inspirations following her father's marriage. This early drive to either build things (her initial interests lay in construction) or refine them (hair dressing) eventually merged with a deep-seated love for fashion.

Jordiee's background is one of diverse achievement: she was a top-tier athlete in high school, an active member of student government and FBLA, and studied business and music. She formalized her creative ambition by studying at Harris-Stowe State University and Paul Mitchell before ultimately graduating from the Stevens Business of Institute and Arts in 2024 with a degree in Fashion Development & Visual Merchandising.

Her distinctive style and the ethos behind Kraze Krystals are heavily influenced by icons known for their bold, powerful artistry:

  • Musical and Cultural Icons: The revolutionary spirits of Tina Turner, Michael Jackson, Prince, and Rihanna, alongside the trailblazing style of the Spice Girls.

  • Fashion Inspiration: An enduring obsession with high heels, the glamorous freedom of the 70's era, and the dramatic, structural designs of her favorite designer, Thierry Mugler.

Kraze Krystals is the perfect expression of Jordiee's journey—a brand dedicated to crafting exquisite, hand-woven signature pieces that empower every woman to feel powerful, confident, and sexy.

Portrait of designer Jordan "Jordiee" Daye, the creative force working behind the scenes to instill confidence in her clients
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